The story so far
I grew up in Lapland. Moved to Stockholm and studied at the Academy of Ballet. Fell in love, moved to London, and joined a punk band.
We played all over the city - the 100 Club, the Colony Room, deep into the Dean Street scene. Mixing with playwrights, artists and musicians. It was wild, electric, completely alive. And somewhere in the middle of it, I rediscovered my love for stones and rocks.
I started making jewellery to wear on stage - microphone friendly rings and statement pieces bold enough to command a crowd. Raw enough to mean something. The first iconic piece was the Bondage Pendant.
That was the beginning.
Founded in 2013, today the brand spans jewellery, ready-to-wear and accessories. The jewellery is handmade in Stockholm - in my own atelier on Södermalm, Stockholm and with a third-generation goldsmith forty-five minutes away by train. Each piece as individual as the woman who wears it. Made to be noticed. Made to start conversations.
From Svenskt Tenn in Stockholm to the V&A and the Met Breuer - the work has found its way into some extraordinary places. Featured in Vogue, Elle, The Sunday Times Style and more.
All of it - the energy, the love, the punk spirit - is in the work.
- Märta